Adam Goodrum Collaboration - Garden Life



Journal / Product Insights

Adam Goodrum Collaboration

The Coil Collection

Garden Life is proud to announce the launch of a collaboration with renowned Australian designer, Adam Goodrum.

The Coil Collection was hand-crafted by a family of artisan makers based in Marrakesh, and consists of five ribbed terracotta planters in two profiles – Handthrown Terracotta Coil and Handthrown Terracotta Coil Low.

Inspiration for the range stemmed from Adam’s childhood experiences with ceramics and later, his travels to Morocco.

 “My first experience with ceramics was making coil pots at school. I loved the feel of the clay and the mechanics of repetition and geometry used in crafting them,” Adam said. “I think that’s why the iconic coiled baskets, scattered through the souks of Morocco, and containing firework coloured spices and dried flowers, are such an enduring memory from my travels there. These terracotta planters, all handmade in Morocco, reference this motif, and many fond memories.”

Adam’s design was brought to life using time-honoured methods by skilled craftsman. The individual pots are hand-built on a foot wheel below ground level, a truly ancient technique developed and unchanged over millennia. They are thrown and formed over the course of several weeks, which allows the clay to dry slightly before the next layer is built up.

Each piece is totally unique with its own characteristics and markings. Some have variations in the finish, which is part of the organic character of the material and makes each pot one-of-a-kind. Due to their handmade nature, these Moroccan made pots will always be in limited supply and are exclusive to Garden Life.

The planters work as a statement piece either by themselves, in a composition with others, or en masse for huge impact both indoors or outdoors. They lend themselves to all plant types but are especially suited for showcasing Mediterranean plant styles, such as olives and citrus trees. They also make perfect homes for cacti and succulent collections.

The Coil Collection is now available at our showroom in St Peters and via our website.

About Adam Goodrum
Adam Goodrum is one of Australia’s preeminent industrial designers working across the disciplines of sculpture, furniture and product design. Raised in Perth, between outback and surf, his designs are instilled with honesty and integrity. His process is anchored with a sense of inventiveness, which has led him to receive every major national design accolade and placed him at the forefront of a new generation of designers that are forging an identifiable Australian aesthetic.

Locally, Adam’s furniture and lighting designs for Cult, Tait and Broached Commissions celebrate process and craftsmanship, accentuating components and joinery to create functional pieces imbued with distinct personality. Internationally, he has worked with prestige brands including Alessi, Poltrona Frau, Normann Copenhagen and Veuve Clicquot. His work has been showcased throughout the world and is collected by museums, including National Gallery of Victoria, Art Gallery of Western Australia, Bagatti Valsecchi Museum Italy, the London Design Museum and the Design Museum Gent in Belgium.



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